Speaking
Selected speech and workshop topics:
“Beth is an outstanding presenter and extremely well versed in the use of Zoom and LinkedIn. I recently attended an excellent program she gave about how to use several little known features of LinkedIn. I was impressed with her expertise and speaking ability, and with her ability to flawlessly use Zoom to give an online multi-media presentation. Beth’s expertise really shines through. I would highly recommend her as a presenter.”
Unleash the Power of LinkedIn
Who is this for: Business owners, partners, sales teams, and anyone who gets business through word-of-mouth
Key takeaways:
Why to use LinkedIn
How to see success in 10 minutes a day
How to present yourself as an expert and stay top-of-mind
Description:
You want to make sure you are the first person people recommend for your area of expertise. In this interactive session, Beth helps you maximize your use of LinkedIn as a prospecting and brand-building tool.
“I’ve had the great fortune of knowing Beth for several years. This is what I know: she’s an expert at using LinkedIn to grow your business. She not only offers great strategies, she shares specific tactics to get things done. Look no further if you want one of the best!”
Super Sneaky Strategies for Using LinkedIn
Who is this for: Sales teams, business owners, and networking groups
Key takeaways:
How to use specific information on LinkedIn to prospect, promote yourself, and stay connected with your network
How to stay in front of your network consistently
How to spend as little time as possible in LinkedIn and get results
Description:
Find out little-known ways to use LinkedIn that aren’t obvious. There are features that LinkedIn has provided, but never told anyone about. There are ways to use features you know about in strategic ways to grow your professional brand and business.
“Beth is an engaging speaker, and we really enjoyed having her as part of our agenda during a recent sales meeting.
She gave us great tips and I would certainly call on her again for more training. Thanks Beth!”
9 LinkedIn Landmines
Who is this for: Business owners and sales teams
Key takeaways:
Learn the behaviors that annoy people on LinkedIn
Protect your reputation by engaging authentically
Description:
Learn to sidestep the top nine mistakes on Linkedin that could hurt your business, brand, and reputation.
“Amazing trainer, speaker, facilitator- so personable and knowledgeable. She is the epitome of a terrific networker as well! Can’t say enough good things about Beth and her ability to command a room and keep everyone engaged.”
Fill Your Sales Funnel Using LinkedIn
Who is this for: Business owners and sales teams
Key takeaways:
How to build a targeted prospect list
How to get introductions to your prospects
How to present yourself as an expert
Description:
Business owners and salespeople often know that people are using LinkedIn as a prospecting and professional branding tool, but don't know how to go about it themselves. In this interactive session, Beth helps you maximize your use of LinkedIn as a prospecting tool.
“Beth recently ran a Linkedin training seminar for a networking group of mine. I can honestly say, this was the best meeting we have ever had. All attendees were completely engaged the entire time. She doled out some really useful tips that could be implemented immediately... In fact that night, I went home, used some of her techniques and landed a new client! How’s that for a quick return”
Help Your Organization Connect with Patients, Partners, and Profits on LinkedIn
Who is this for: Healthcare organizations
Key takeaways:
How and why to develop an advocacy program on LinkedIn
How to use social ambassadors
How, and who needs to be involved, to build a social media policy
The importance of training
Description:
Create an employee advocacy program on LinkedIn. It's like increasing your marketing staff.
If you aren't using employee advocacy on social media as a way to engage and spread the message about the work being done at your organization, you are missing a big opportunity.
Studies show that word-of-mouth is more trusted than other forms of marketing or advertising. Your physicians and staff are already on social media, including LinkedIn, so leverage their networks to amplify the content you work so hard to create.
This session will help you understand how and why to build an advocacy program so that your staff are spreading the word about the great things your organization goes, without getting themselves or the organization in trouble.
Note: This talk can be customized for organizations not in the healthcare industry.
“Beth spoke at our Mayo Clinic Social Media Network Conference and provided an engaging LinkedIn presentation. Whether struggling to utilize this platform to its full potential or looking to learn how to create an All-Star profile... I highly recommend bringing in Beth for your LinkedIn training needs!!”